Now Halloween is the second largest commercial holiday in the country.
It ranks second after only Christmas. Consumers spent approximately $9 billion on Halloween in 2019, according to the National Retail Federation . Spending was down a bit in 2020 because of the COVID-19 pandemic, but Americans still forked over $8 billion overall, or an average of $92 per person. Depending on the neighborhood you live in, the more affluent the neighborhood, the bigger the Candy.