A new dessert is coming to the table this Thanksgiving — only it’s not entirely new.
The dessert is a Reese’s Peanut Butter Cup, but super-sized. Parent company Hershey’s debuted the Reese’s Thanksgiving Pie on Monday, and it sold out within hours.
The pie measures 9 inches in diameter and weighs 3.25 pounds, according to the Hershey’s press release. This makes it the largest Reese’s Peanut Butter Cup ever listed for sale.
“When you bring together friends and family for Thanksgiving dinner, no table spread is complete without dessert,” said Bo Jones, senior associate brand manager at Reese’s, in the release. “At Reese’s, we wanted to create a dessert that everyone wants a piece of it.
The pies cost $44.99 and each serves 48 people, according to the product listing for the pie on the Hershey’s website. The 3,000 available pies sold out very quickly, with Reese’s posting on its Facebook page on Monday morning, “Looks like Reese’s fans were really thankful for the new Reese’s pie this year as it is now sold out.”
The product listing says, “We apologize, due to high demand this product is sold out.” As of this writing, the listing has 130 questions from website visitors, many of whom asked whether more of the pies would be made available for sale before Thanksgiving. In response to some of these questions, Hershey’s wrote that it would share comments with the right team for “future planning” but that “unfortunately, we won’t have any more available online for this year since we are so close to Thanksgiving.”
With that, it looks like we’re back to pumpkin pie, at least for this year.