Adidas Originals, a brand of the German sportswear clothing firm Adidas, has announced a partnership with the crypto exchange Coinbase.
“We partnered with @Coinbase. Probably nothing,” Adidas Originals wrote in a Wednesday tweet. Coinbase affirmed the partnership with “gm @adidasoriginals. Welcome to the party, partner!”
Adidas Originals did not respond to a request for more information about the partnership. However, the brand showed interest in the metaverse in a tweet two days prior to the partnership announcement, suggesting, “adiVerse, anyone?”
“It is a very positive development to see more companies enter the cryptoeconomy. We look forward to seeing all of the opportunities for brands in this growing space,” a Coinbase spokesperson told The Block. The firm did not provide more information about the partnership.
One potential area of focus may be non-fungible tokens or NFTs, for which Coinbase is developing a dedicated service. Adidas announced the organization of an NFT drop with Jacksonville Jaguars quarterback Trevor Lawrence earlier this year.